Introduction
Before investing more in paid ads, it’s crucial to ensure your current spend is delivering results. Start by checking your tracking setup — if tools like GA4, Meta Pixel, and conversion tags aren’t firing correctly, your data won’t reflect reality. Next, audit your platform performance by reviewing ROAS across campaigns, products, and audiences to spot where budget might be wasted on underperforming segments.
Your shopping feed is another key area to inspect. Incomplete or inaccurate feed data—such as missing product titles, images, or GTINs—can hurt ad relevance and performance. Fixing disapprovals and optimizing your feed can lead to better results. Additionally, consider incrementality: are your ads driving new sales, or just capturing conversions that would have happened anyway? Running tests with holdout audiences or geo targeting can help clarify this and guide smarter budget allocation.
Finally, use the insights you gather to take action. Pause campaigns that don’t perform, increase investment in high-ROI ones, and continually test and optimize. By focusing on clean data and efficient spend, you’ll ensure your ad budget works as hard as possible to grow your business.
Chapter One
Before investing more in paid ads, it’s crucial to ensure your current spend is delivering results. Start by checking your tracking setup — if tools like GA4, Meta Pixel, and conversion tags aren’t firing correctly, your data won’t reflect reality. Next, audit your platform performance by reviewing ROAS across campaigns, products, and audiences to spot where budget might be wasted on underperforming segments.
Your shopping feed is another key area to inspect. Incomplete or inaccurate feed data—such as missing product titles, images, or GTINs—can hurt ad relevance and performance. Fixing disapprovals and optimizing your feed can lead to better results. Additionally, consider incrementality: are your ads driving new sales, or just capturing conversions that would have happened anyway? Running tests with holdout audiences or geo targeting can help clarify this and guide smarter budget allocation.
Finally, use the insights you gather to take action. Pause campaigns that don’t perform, increase investment in high-ROI ones, and continually test and optimize. By focusing on clean data and efficient spend, you’ll ensure your ad budget works as hard as possible to grow your business.
Chapter Two
Before investing more in paid ads, it’s crucial to ensure your current spend is delivering results. Start by checking your tracking setup — if tools like GA4, Meta Pixel, and conversion tags aren’t firing correctly, your data won’t reflect reality. Next, audit your platform performance by reviewing ROAS across campaigns, products, and audiences to spot where budget might be wasted on underperforming segments.
Your shopping feed is another key area to inspect. Incomplete or inaccurate feed data—such as missing product titles, images, or GTINs—can hurt ad relevance and performance. Fixing disapprovals and optimizing your feed can lead to better results. Additionally, consider incrementality: are your ads driving new sales, or just capturing conversions that would have happened anyway? Running tests with holdout audiences or geo targeting can help clarify this and guide smarter budget allocation.
Finally, use the insights you gather to take action. Pause campaigns that don’t perform, increase investment in high-ROI ones, and continually test and optimize. By focusing on clean data and efficient spend, you’ll ensure your ad budget works as hard as possible to grow your business.