What Brands Can Do to use Google & Bings Recent Mobile Algorithm updates To Their Advantage
SEO is continually changing and evolving. Just when you think you have the hang of it, something changes or a new algorithm launches, and you’re back to square one. It doesn’t have to be the end of things for your company website, though, and this is something you need to keep in mind. So long as you take the time to educate yourself on the latest developments, you can stay ahead of the game and at the top of the ranks. As you may know, there have been a few recent changes to mobile-centric algorithms. Both Google and Bing have changed the way they work with regards to mobile searching. Some people have even been referring to these changes as the dreaded ‘Mobilegeddon’. You can’t fight these changes so how can you make them work for you?
Your ranking on search engines impacts how successful your company is. If you don’t have a high level of visibility online, you will find that you don’t attract enough traffic to your site. The more traffic you have, the more customers you will make. Here are some of the things you can do to make the most of your mobile site.
Enlist the help of an SEO expert
If you feel that you can’t keep up, you need to get out of the race. There are experts out there who can help you along the way. Remember, if you enlist the help of a seasoned pro, you will find it much easier to cope with your SEO needs than it is now. Hire someone who is an expert in the field of mobile SEO.
Ensure that you optimize your site for mobile use
Both your content and the design of your site need to be search engine friendly. That means that you need to be hyper-conscious of what you put in your copy. If you are not using the right phrases and tags, you will find it hard to increase your rank online. Now that these new algorithms have come into play, you need to make sure that you optimize your text to its full potential.
Make sure that navigation is simple
According to Bing’s new guidelines, you need to ensure that the navigation on your mobile site is simple to use. If you don’t already have a responsive site, now is the perfect time to upgrade and get one. That way, you can make sure that the user experience is excellent both on a computer and a smartphone.
Know that the rules will continually change
You have to be aware of the fact that the rules will constantly change. As the engines bring out new rules, you need to adjust your writing style and design to suit them. If you think that you have done your job, something has gone wrong. Your job will never be complete – it is an ever changing entity.
Use this chance to revamp your mobile site
If you haven’t made any significant changes to your mobile site in recent months, now might be the best time to do so. After all, you will need to change the way in which you approach SEO, and so you might as well take the opportunity to improve your site. Assess different aspects of your mobile site and see if there are any areas in which you can improve it. Enhancing features, such as readability, scrolling and compatibility could make all the difference.
Understand the power of mobile usage (and use it)
The way people consume information online is changing. There has been a rapid decrease in consumers using their laptops or computers. These days, most people use their smartphones to search online. You should not let this fact scare you – quite the opposite. Instead, you need to understand that these changes are a natural, technological progression. You don’t want to fall behind, and so you need a plan.
Test whether your site is mobile friendly
Finally, you need to ensure that you test whether your site is mobile friendly or not. Both Bing and Google provide testing tools that will help you along the way. While you are making changes to your site, you need to run a series of tests. Only then, can you determine whether your site SEO is working for you. The point is that you need to give customers the best mobile experience possible. If you aim to enhance the user experience, you will find that the rank also boosts itself. Now is a time of great change in mobile internet usage. Use these changes to your advantage, though, and you will be unstoppable.
