Pay Per Click (PPC) Management
Pay Per Click – or PPC – is a way of advertising online, through search engine results. We work with you to establish which keywords you want to appear for, and create online marketing campaigns around these targeted keywords.
Each key phrase has a different cost, which we – as an agency – bid for, on your behalf, in order to acquire traffic to your website in line with your already established keyword objectives. This process aims to grow relevant traffic to your site, resulting in an increase in sales or leads.
Using us to manage your PPC campaign, you can expect:
- A credible agency: we are experts in PPC management, and have received ‘Certified Partner’ and ‘Qualified Individual’ recognition from Google. We have been awarded this status through our commitment to keeping abreast of the latest developments in PPC advertising (there were over 140 updates to the Google AdWords platform in 2012 alone), constant training and working in line with current Google recommendations.
- Expert management of paid Adwords campaigns: not only are we a Google Certified Partner, we are also Bing and Yahoo paid search specialists.
- Detailed and transparent reporting and analysis: we provide relevant and detailed weekly or monthly jargon-free performance related reports, including full analysis which demonstrate the net financial benefit to your business.
- Direct access to APJ’s dedicated Adwords expert: every client is able to speak directly with their PPC campaign manager – cutting out any sales staff middlemen – ensuring their PPC performance is working for them and not for a sales team.
- Streamlined success: we constantly strive to achieve the best possible returns for our clients, and are always prepared to go the extra mile – we manage your budget as if it were our own.
- Results that speak for themselves: we are recommended time and again by business owners, in-house marketeers, agencies, and web design businesses due to our consistently competitive results.
To find out more or for a free PPC advertising campaign audit contact us via our contact page or call 0161 870 2460